CONGRESO DE INNOVACIÓN 2011

  • warning: Parameter 1 to profile_load_profile() expected to be a reference, value given in /home1/sagrosco/public_html/seminariumpe/includes/module.inc on line 462.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 36.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home1/sagrosco/public_html/seminariumpe/sites/all/modules/views/views.module on line 879.
3er. Congreso de Innovación 2011

La empresa verdaderamente innovadora crea soluciones útiles

Tres visiones de la innovación, tres lecciones de visión empresarial. Eduardo Kastika, Garrick Jones y Guillermo Beuchat, impartieron sus conocimientos en el III Congreso de Innovación, organizado por Seminarium, y nos dejaron varias lecciones para el futuro de nuestras organizaciones.

No basta

“No basta con ser creativos y diseñar una ingeniosa manera de subsistir para llamarse innovadores”. Así afirmó Eduardo Kastika, director de Kastika & Asociados, quien consideró que cuando el ingenio o la creatividad se aplican a una problemática y se apoyan en la ciencia para desarrollar algo nuevo y útil que otorgue un valor agregado en el mercado, se logra algo innovador. “No se trata de hacer cosas para subsistir o inventar un problema para solucionar otro. La creatividad improvisada no basta porque no puede suplir al método, ni la formación académica, ni el presupuesto para crear”, resaltó.

De acuerdo con su perspectiva, innovar implica objetivos y metas de largo plazo trabajados en conjunto. La empresa, dijo, no debe tener miedo de interactuar con otras empresas y lograr, en comunidad, propuestas realmente innovadoras.

A colaborar

Coincidió en esta perspectiva Garrick Jones, socio de The Ludic Group, quien resaltó que el trabajo en grupo es un arte y una ciencia en donde se generan nuevas y mejores ideas que pueden luego concretarse en proyectos innovadores. “Hay que ver lo que hacen las otras culturas, prestar atención a la competencia, que ahora gracias a la globalización está en todo el mundo, y trabajar en grupo, si se quiere lograr diseñar algo nuevo, porque si uno se dedica a vender productos o servicios que ya existen sin dar valor agregado o diferencial, se va a quedar fuera y no va a ser un ganador”, advirtió.


Con tecnología

Guillermo Beuchat, gurú chileno, recomendó a las empresas usar softwares como apoyo para automatizar la gestión de ideas que luego derive en proyectos innovadores. En empresas como Lan, dijo, se afianza el uso de herramientas informáticas –incluyendo productos similares a las redes sociales– para fomentar la lluvia de ideas en forma disciplinada y organizada. 

Testimonios

  • Yuri Campana, regional marketing coach & trainer de 3M

    La innovación es el objetivo principal para nuestra organización y la aplicamos en la creación de productos, como en todos nuestros procesos .